Accessible design means making sure that your site can be used by the widest group of people possible. As well as being a sensible objective, since 1999 the Disability Discrimination Act it's a legal requirement.

About 20% of the UK population have some kind of disability and many of these people will find it difficult to use a lot of sites currently on the web. We build our sites to W3C web standards. These standards govern many aspects of a site's construction and ensure that it can be accessed effectively by people with a wide range of abilities and technologies. This is particularly important where the user may be using assistive technology such as a screen reader. We start from the principle that all sites should be accessible. This means that the costs of implementation, which can be considerable if accessiblity is bolted on as an 'extra' at a later date, are included as part of the the overall design.